Pointillist Named as a Leader in Customer Journey Analytics by Top Analyst Firm
Independent Research Firm Cites Pointillist as a Leader in Both Customer Journey Orchestration and Visioning Evaluations
In both reports Forrester states, “Pointillist works closely and quickly with clients to integrate an initial set of data sources, create the right journey nomenclature, and pick a specific business case to start proving the value of a journey-based approach to personalization. The platform has a robust dashboard that can be used to monitor KPIs across stages of the customer lifecycle and uses a flexible canvas to organize, plan, and share journey projects.”
In the Orchestration Wave, the report continues that the Pointillist® customer journey analytics platform “provides an easy way to embed a wide variety of triggers into the most important customer journeys to drive actions like adding a customer to a campaign, changing a customer attribute in a CRM system, sending an alert or email to an individual employee, or cross-selling.”
Among the 12 vendors evaluated in the Visioning report and the nine vendors evaluated in the Orchestration report, Pointillist scored the highest in the Journey Testing and Optimization criterion. Pointillist also scored five out of five in the usability criterion.
“We believe that being named a Leader in both Forrester reports validates the feedback we hear on a daily basis from our rapidly growing family of clients and partners,” said Steve Offsey, Vice President of Marketing at Pointillist. “Through the use of our disruptive product, our clients are achieving real business impact, including improving customer experience, boosting customer acquisition, reducing cost to serve, limiting churn and making customer experience metrics actionable.”
The Pointillist customer journey analytics platform enables rapid discovery of customer insights, to help companies dramatically improve customer experience and marketing results. The platform reveals the actual paths customers take, as they engage with a company across touchpoints and over time. In minutes, users of the platform can connect the dots between customer interactions and quantitative metrics such as revenue, churn and customer lifetime value. Unlike other solutions that merely unify customer data, the Pointillist platform reveals high-impact customer insights and enables engagement with customers at optimal points along their journey. Pointillist is a business unit of
Michelle D. Esterman
Chief Financial Officer
Senior Marketing Manager
Source: Altisource Portfolio Solutions S.A.