Lack of Affordability Drives Prospective Home Buyers to Make Big Compromises
According to the study, consumers see home ownership as a priority, yet most are concerned about the affordability of getting into a home, including 69 percent who cite their top financial fear is not having enough cash for the down payment. To reach their goal, respondents were prepared to forgo other financial goals and investments. When asked about their willingness to sacrifice several savings goals, most consumers indicated that saving for a home takes priority over saving for an emergency (61 percent) or contributing to their retirement (60 percent). An even larger group (72 percent) would limit their contributions to other investment funds to save for a home.
In addition to compromising their financial safety nets, the study showed that consumers are open to purchasing a house that may not meet all their requirements if it means they will get into a home this year. With rising home prices, consumers were asked to choose the areas where they would look to save to stay on budget. More than half (51 percent) would consider buying a fixer-upper, while more than one-third (36 percent) would purchase a smaller home than what they desire. Additionally, consumers also indicated they would undertake some of the transaction work themselves to save on traditionally high agent commissions, with more than one-quarter (28 percent) seeking opportunities to save in this fashion. These buyers may want to consider brokerage models that offer a rebate on agent commission costs.
"Buying a house is a worthwhile investment for many people, and consumers are demonstrating a willingness to make sacrifices to achieve their goal of homeownership," said
The Owners.com® home buyer study was completed online among a random sample of the general
Owners.com is an online brokerage that gives consumers a choice in the services they use to buy or sell their homes. Owners.com offers a broad inventory of homes from local MLS boards to for-sale-by-owner listings as well as technology-enabled tools that help consumers save money and time. Buyers and sellers can access a team of expert advisors to support their home buying and selling experience and save on the standard commissions. For more information, check out Owners.com, facebook.com/ownerscom and twitter.com/ownersdotcom.
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